Case Study

Help build a Medical Science Liaisons (MSLs) business case for senior leadership

Data Insights

Deploying BDI to help demonstrate return on investment and build an MSL business case for senior leadership

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In the evolving landscape of pharmaceuticals, medical affairs teams are essential for connecting scientific research with clinical practice. However, demonstrating the impact of these activities, particularly those of Medical Science Liaisons (MSLs), remains a significant challenge.

This case study illustrates how a biotech company effectively leveraged Bioscript data and insights to build a compelling business case for expanding its MSL team into new territories. The company faced the challenge of presenting clear evidence of their MSL team’s impact to secure additional funding. To overcome this challenge, the company employed a multi-faceted analytical approach that went beyond traditional metrics like Scientific Share of Voice. By integrating data analysis, AI, and expert insights, they assessed MSL interactions with HCPs through various channels, including publication volume and social media sentiment.

Challenge

We partnered with the global medical affairs team at a biotech company.
The team sought to secure additional budget to hire MSLs in three new territories, and to do so, wanted to accurately assess the impact and resonance of the team's efforts.
Doing so would support budget discussions and enable investment in the team’s research and communications activities.

Solution

We worked with the medical team to apply BDI’s measurement capabilities, to quantify and qualify the impact of the team’s activities.
Creating a comprehensive overview of this, the team was able to present this back to senior management and truly demonstrate the ROI the business received as a result of its efforts.

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Results

The measurement-driven overview was fundamental in securing increased budget, thus enabling the business to appoint three MSLs in new territories.
By measuring changes in our client’s landscape, we were able to prove their programme was delivering value to the organisation.

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