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Bioscript Science LLC
103 Carnegie Center
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Princeton, NJ 08540 6235 
USA

+1 (609) 664 9973

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Unlocking investment in medical affairs: A data-driven approach

In the evolving landscape of pharmaceuticals, medical affairs teams are essential for connecting scientific research with clinical practice. However, demonstrating the impact of these activities, particularly those of Medical Science Liaisons (MSLs), remains a significant challenge.

 

This case study illustrates how a biotech company effectively leveraged Bioscript data and insights to build a compelling business case for expanding its MSL team into new territories. The company faced the challenge of presenting clear evidence of their MSL team’s impact to secure additional funding. To overcome this challenge, the company employed a multi-faceted analytical approach that went beyond traditional metrics like Scientific Share of Voice. By integrating data analysis, AI, and expert insights, they assessed MSL interactions with HCPs through various channels, including publication volume and social media sentiment.

This comprehensive analysis provided evidence of the MSL team’s effectiveness, enabling the company to present a strong argument for increased funding. Download the full case study to discover how data-driven insights can empower your medical affairs team and drive investment in future growth. 

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A breadth of capabilities

Our global capabilities cover strategic planning, scientific communications, data insights, market access consultancy and regulatory medical writing. This cross-discipline approach means we can help you navigate across internal departments, external stakeholder groups and international markets at pace.

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