Medical Affairs:
A Strategic Hub For Navigating Complex Launches

Launching a new treatment has never been a simple process, particularly in complex areas like oncology, immunology and rare disease. At the same time, the role of Medical Affairs teams has shifted significantly.

With an increasing number of responsibilities coming with this evolving role, how can Medical Affairs teams focus their activities effectively, with the same level of resource at their disposal?

We explore the complexities facing teams and detail a seven-stage framework to enable Medical Affairs to navigate these challenges.

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Learn more about our perspective on medical launch planning and how it can help you better prioritise your bandwidth

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Discover how our framework could help to navigate complex launches and ultimately achieve better outcomes for patients and health systems.

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